There is a good chance that your website has a page for Frequently Asked Questions (FAQs).

These pages arise because common issues come up, or customers may have been in touch with pressing questions, and the best place to store helpful information is an FAQ page or FAQ hub.

These informative sections can be powerful, and they should not be dismissed as unnecessary or rushed through to when adding information. 

And in this guide, we will walk you through the reasons why an excellent FAQ page is so important, and look at 11 examples that we love.

Why Your Website Needs an FAQ Page

A well-optimized FAQ hub can help your customers or users, find answers to their problems with little effort.

FAQ can be incredibly useful for saving the user's time and the customer service team as well. If a customer can find an answer to their problem with ease, they will not have to pick up a phone, send an email, or engage with you live chat.

And as we all know, in business, time is money. 

Any time your team spends responding to the same questions and queries over again could be better spent. For that reason alone, common questions and answers should sit in an easily-accessible FAQ page.

A Great FAQ Page Can Make You Money

Done correctly, an FAQ section can act as a valuable part of the conversion funnel.

When pages are optimized effectively, they can, and do, drive traffic and point both new users and existing customers to the right areas of your site after their question has been answered.

You might also find that performing a content audit provides a number of opportunities for your FAQ page, and filling any keyword gaps can lead to traffic being driven to your site's right areas.

FAQ Pages Should Be Seen as an Ongoing Content Project

Many FAQ hubs are an ongoing project, with new questions or problems emerging that hadn't been thought of when it was first launched. And that is fine and what is often recommended.

Starting small and growing your FAQ page can mean that it is relatively easy to get started, and you can build it up over time.

But, as with all things, you need to have a strategy in place. Otherwise, you could find FAQ pages become hard to manage. How will you group similar questions? How will they be organized and connected to help your website users? 

To develop something that is easy for your customers to use, we will go over tips and suggestions for your FAQ pages and then highlight 11 FAQ pages to learn from.

FAQ Page Best Practices

While this guide's main goal is primarily to showcase some excellent examples of FAQs, you must know how to get started on a new page or start making improvements to an existing page.

Here are a few points you should consider when creating your own FAQ or hubs page:

  • Create a clearly defined and logical structure.

  • Answer questions clearly and concisely. If it needs to be more detailed or expert-level, you can link to a more in-depth guide elsewhere on your site.

  • Update your questions and answers regularly, based on new information or developments.

  • Be prepared to add new Q&As on an ongoing basis.

  • Categorize your questions.

  • Display your most common questions on the landing page.

  • Answers should be short and allow users to search.

  • Link to related questions or resources that can lead the user down the conversion funnel.

FAQs have become increasingly important for search, especially with the move towards featured snippets and the increase in Google Answers.

With Google wanting to answer search queries quickly and generally on their own results pages, you need to make sure you have got everything formatted correctly.